When your business is booming, and you're hitting your targets, it's easy to ease off the gas. But that's exactly when you should double...

Incorporating stories into your presentations is a powerful way to connect with your clients on a deeper level. Rather than just listing...

In real estate, the distinction between selling benefits and delivering results is subtle yet powerful. While benefits highlight the...

Sellers often decide to list their property based on their own perceived value of what you bring to the table. This may not always match...

Don't focus all your energy thinking of answers for objections. First start with the many reasons someone might have for stating an...

The real estate industry is undergoing significant shifts, and the results of commission lawsuits are poised to have a substantial...

Your Literature Doesn't Do the Selling for You: Here's Why You're Irreplaceable In the world of real estate, it’s easy to lean heavily on...

Many salespeople see opportunity. Few salespeople seize opportunity. Seizing the opportunity means employing all the techniques possible....

Understanding the heart of successful salesmanship lies in grasping a fundamental truth: customers buy for their reasons, not yours. It's...

When sellers express concerns about the amount of commission you charge, what they're really doing is questioning whether the perceived...