Don’t let the idea of the “perfect time to prospect” hold you back. Many salespeople skip mornings, late afternoons, and the hours around lunch, convincing themselves that prospects aren’t available.
But here’s the reality: by spending too much time second-guessing when to call, you lose valuable opportunities to connect.
The truth is that there’s no universally “bad” time to make a call, and being consistently active on the phone throughout the day gives you far more chances to reach the right person. Sure, you may reach voicemail or catch someone at a less-than-ideal moment, but it’s still far better than not calling at all.
Don’t limit yourself with arbitrary time restrictions—stay proactive. Every call increases your odds of making a connection, and ultimately, the only time you have no chance of reaching someone is when you’re not on the phone.
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