When communicating with real estate clients, asking how they feel about an issue can provide deeper insight than simply asking what they think.
Emotions often drive real estate decisions, so understanding clients’ feelings helps uncover motivations, concerns, and priorities that logical reasoning alone might not reveal.
For example:
- Instead of asking, "What do you think about the offer?" try, "How do you feel about the offer?"
- Instead of "What are your thoughts on this neighborhood?" try, "How do you feel about living in this neighborhood?"
This approach opens the door to more personal, meaningful responses, allowing you to address concerns, build stronger rapport, and guide clients toward decisions that truly align with their goals.
Would you be open to incorporating this strategy into your client conversations?
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