If you’re expecting a prospect to call you back, you might as well be waiting for a snowstorm in July. It’s not happening. Your success in real estate isn’t built on hope. It’s built on action.
Follow up isn’t just part of the game, it is the game. It’s your responsibility to stay in front of your prospects, not the other way around. That means being persistent, not passive. Being proactive, not reactive. Taking control of the conversation, not waiting for one to happen.
There’s nothing more frustrating than sitting by the phone, hoping a lead will suddenly remember how amazing you are and dial your number. They won’t. Not because they don’t need you, but because they’re busy, distracted, and being courted by every other agent who’s willing to follow up.
So be the agent who follows up. Be the one who stays in touch, adds value, and refuses to let a great opportunity slip away just because someone didn’t call back. The business goes to those who go after it. Be relentless. Be consistent. Be in control. That’s how deals get done.
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